compilation of research & development strategy using technology quality function deployment: market pull approach

نویسندگان

عادل آذر

دانشگاه تربیت مدرس سجاد جوکار

ابوذر زنگویی نژاد

دانشگاه تربیت مدرس

چکیده

weakness of research & development strategy for technology transfer management in product design activities is one of the most difficulties for local companies in iran. therefore, this paper trying to present a method to indicting research & development strategy for identifying fit technology with requirements of customer and provide a solution for acquisition of needs technologies of companies. in this manner, indicators that effected on compilation of r&d; strategy identified, and allocated axis to each dimensions. then, planned a framework for compilation of research and development strategy with market pull approach. with drawing technology map based on appraisal inside and outside dimensions by tech-qfd and technology needs management model, opportunities and treats will determine for each strategy. this model applied in iran marine service (sadra) company for compilation r&d; strategy in design and manufacturing of aframax ship.

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